Brand Calabria, nautical, fair: arrivano i fondi per la Commission senza film

The new Calabria Film Commission si riempie di content. And I soldi. LThe Region has started to transfer and fund to the Film Commission – a foundation entirely controlled by the Regione stessa in quanto socio unico – che si fa carico di spenderli e di attuare le linee. Tutto più facile: with an administrative passaggio se ne saltano tanti. Tutto più veloce: in men che non si dica, through decrees directed by the Tourism, Territorial Marketing and Mobility department, all the fondazione arrived a million and 20,000 euro nell’ambito del progetto «Calabria Straordinaria” and 400,000 euro per nautical tourism. In particular, One million and 20,000 euros will be used for the “production, acquisition and dissemination of content and promotional support (digital and offline content and marketing tools) and dissemination of new cultural content to promote the image and the attractiveness of Calabria». Between 400,000 euros will be used per capire come organize a salone nautico in Calabria next year. Per i controlli occorrerà produrre relazioni semestrali e mettere a disposizione – a richiesta – tutto ciò che serve per attestare que le cose vanno avanti.

sleepless the revolution voluta dall’assessore regionale Fausto Orsomarso The front cover of the Department of Tourism, Territorial Marketing and Mobility is not confirmed: the Calabria Film Commission does occupy little or nothing of cinema and much of tourism and marketing. So much commission, film non sappiamo. Non è anchor chiaro perché to guide the macchina sia stato chiamato one stylist eats Anton Giulio Grandeche sarà commissario per un anno di una fondazione nata per I will transform Calabria in Hollywood and that now we must promote the tourism occupying the nautical and amplifying the messianic impact of the “logo image cappello” gave Calabria Straordinaria (Per chi avosse il logo, no si tratta di una margherita viola, ma dell’iconica Soldanella calabrella che appartiene alla famiglia delle primulacee). In compensation alcuni aspetti all’inizio less evidenti rientrano in a più logical square.

The Calabria Film Commission is a foundation and its movement, let’s say, quickly. The Region signs the agreement and it passes tutto di mano, liberating itself from the many lacci and lacciuoli bureaucratici. Fa tutto the Film Commission, Second, I gave him a foundation for public participation, stringenti certo, ma che non sono le regole di un’administrazione como la Regione. Trova lei i consulenti, decide how to affidare the realization of the promo video and the social and web campaign, decide how much and its media quali plan. I am here to pay the title of spese tax and who senza the Iva payment. The Region pays and controls.

The mechanism outlined by the conventions for the distribution of funds is simple: advance payment of 60 per cent all’avviodue to the status of labor progress, «equal to 30% of the import, prior presentation of a Report related to the activity carried out for the execution of the contract for all advance payment», infine the balance of 10% at the end of the activity.

Come accennato, finally the Regione Calabria diventa efficientissima. In a week, festivi compression, è stata systemata the practice relative to Calabria Straordinaria. On March 29, «there is a wealth of information from the Fondazione Calabria Film Commission for the transmission of a project proposal and assistance for the project’s creation». Due giorni dopo, il 31 March, «the Fondazione Calabria Film Commission has transmitted the progettuale proposta e di assistanceenza all’attuazione del progetto»; Five days ago, on April 5, it was communicated to the Fondazione Calabria Film Commission «l’approvazione della proposta progettuale trasmessa». The attività dovranno essere realizzate between il 30 novembre unless extended. Idem per il salone nautico.

Meno di otto mesi per realizzare il tutto, starting from the delicato I compete to amplify the evocative potency of the “logo-image cappello” of Calabria Straordinaria grazie al quale flussi biblici di turisti dovrebbero arrivare finally alla “Terra dei Padri”. To support the communication strategy and to position the Calabria brand nationally and internationally, the Film Commission will be impegnata in web and social campaigns, marketing campaigns, activities of stamps, events, production charts and multimedia, collaboration with the University of Calabresi, allestimento di location istituzionali, rapporti with influencer etc. Insomma, that if it normally happens and that it is effective or useless in rapporto alla validity della strategia che sta a monte. We say that fine, in ten years of tentative, da Oliviero Toscani ai Bronzi di Riace che giocano alla Morrapassing through the short of Muccino, The Calabria brand is only promoted at the end of the inconclusive use of public money.

Qualche riga sulla progettuale proposta e de assigenza all’attuazione di un riguardante il nautical tourism denominato – Verso il “Salone Nautico Calabria – Boat show 2023”. The project of the Fondazione Calabria Film Commission does divide in due point preliminary to a cloud point: in the first preliminary, if it impedes to carry out a study of fatigue with lighting from the set, in the second to make a website and participate in all the fair of the set to see eat yes fanno. Nel dot clou, infine, c’è scritto che nel 2023 dovrà organize a nautical fair of a week in Calabria. Also in this case it is 400,000 euros from the Region, da spendere in consultation, participation in the fair and communication, it is quick arrival. Not one week as in the case of the Calabria Straordinaria, ma one month e mezzo, giorno più giorno meno. In yacht a volte ci si attarda.

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Brand Calabria, nautical, fair: arrivano i fondi per la Commission senza film


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