Libri – Paolo Carito traces the guideline of the future: to the via il mercato dell’enter(sport)ainment – Sporteconomy

(by Marcel André Vulpis) – A manual (edited dalla Franco Angeli ed inserted nella collana Management/”Tools”) to guide him marketing activities (and not only), in the world of sport, degli addetti ai lavori (ma ideale ache per laureati e studenti che intendono operare in questo mercato). A point of partnership and of rifles rispetto agli scenari futuri that attendono il mondo dello sport-business sull’onda of a digital transformation always più forte. One instrument of daily work (a “tool” point), but also a book gives you your writing to find spunti and creativity in your own work.

E’ questa the mission dell’autore, Paul Carito (nella photo under), manager sportivo di lungo corso (with experience of the international profile soprattutto nell’organizaizzazione e gestione di “grandi eventi” – oggi consigliere di amministrazione dell’Ascoli calcium) and with the passion for tutto ciò che è sport ed entertainment. Da qui l’idea di coniare questo nuovo finished, enter(sport) increasewhich was born from the crasi of this due parole, always central in the world of marketing.

The book on the collaboration of a young director marketing d’azienda Agostino Piacquadio e, soprattutto, il”cameo“, in her prefazione, I gave one of the top allenatori of the international calcium: Fabio Chapello.

In short: what is the impact of digital – and recently the pandemic – in the sport industry? And how are you changing the logic across the quality of the real sports near coinvolgere i tifosi e intercettare nuovi pubblici? Rivolto a operatori, studenti e curious dello sport business, this book (account ben 97 page – copertina price: 19,oo euro) approfondisce him best practices It is the trend that attendono the optical industry of digital innovation and spettacolare dimension.

An online link where you can buy it

A recent image of the author, the manager Paolo Carito

D: “Sport, intrattenimento e digitalizzazione: l’enter(sport)ainment as a new business model”, which is the title of the book edited by Franco Angeli. Your manual is presented as a guide to understanding the evolution of sport. What is the objective that I saw, get with this book and come and decide to face what I fear?
A: This manual is presented as the first step in a series of discussions that we are facing. Sport, digitalization and intrattenimento vanno ormai di pari passo ed era impossibile non analizzarle assieme sebbene questo ci abbia porto a tralasciare alcuni temi altrettanto rilevanti che puntiamo ad approfondire prossimmente. We may say that the objective that we are post is our own status to provide a kind of map to guide you in this new competitive contest, infatti the book if it involves operators, students and curiosity about sport business. We are close to understanding how the sport is well-versed in the river and its definition and which is the type of activity that is the decision maker of a sporting society that can learn by accumulating competitive advantage.

D: Proviamo a partere dalle parole chiava del titolo “Sport, intrattenimento e digitalizzazione”. In the mode of questi concetti diventano i cardini del manuale, ma come si tramutano in “enter(sport)ainment”?
A: Come suggestisce la parola stessa, enter(sport) increase, It must be a concept that facilitates the understanding of the current context: the world of sport, but will continue to be the protagonist of the social life, must be tutt’one with the intrattenimento. Sport encompasses the characteristics of television language and entertainment in general and, its spinta di questo, if it puts the objective of entertainment as much as it is attractive and close to generations that if approcciano allo sport in a different way rispetto 20-30 anni fa . Per farlo, the sport has approved the use of all the instruments that the digitalization has made available to the society, the federation, the aziende and the professionist that are in degree to guide the change (già avviato). In tempi non sospetti, also the president of Milan, Paolo Scaroni, has said what?Milan is a society of intrattenimento“. Questa è la rezione e guidare il cambiamento è la sfida più grande (oltre che difficile).

1659921372 990 Libri Paolo Carito traces the guideline of the future

La copertina del libro edito dalla Franco Angeli (available also in the ebook version, oltre quella cartacea)

D: Rimanendo in tema, thing if you intend to “sport che diventa tutt’uno con l’intrattenimento”?
A: It means that sport must use the canonical scheme of percezione dello stesso as a purely agonistic and competitive element, limited to performance. For example, the facility with which it is possible to receive information from your athlete, society, and directors gives all the world of the “fifth diet” an appetibile content quasi to the par of the match this. One of the examples that we described in the manual, ad example, is how much made by Liberty Media and Netflix with “Drive to Survive”: a television series that tells, in a romantic and fascinating way, the adventure of the Formula One pilots in the last four seasons. This “merger” leads to new business opportunities, it contributes to creating preziosi, different and competitive formats and contents with the intrattenimento that ormai rappresentano the true concurrence.

D: The fund manual needs to change the sporting industry and it is difficult to guide it with a far-reaching vision of the scheme. Quali pensate che siano le sweepe più difficili per il cambiamento?
A: Da più parti, if you feel the need to rimodulare, ad esempio, alcune dello sport per renderle coerenti with the current answer. I recently saw the confirmation of the five changes in calcium, which was a very important turn in the special dimension of the match. At the moment it is impossible to foresee that this is the future scenario of calcium, and of the sport più in general, intensely as a revision of the standard canon that we have always known. Così come è difficile I will understand soprattutto in che mode possa esserci una rivisitazione dello sport. Le parole d’ordine sono però molto chiare: ricavi, spettacolo, innovazione e attrazione. The opposition più difficile is the change this, the ostracism verse ciò che non si conosce e la “paura” di modifie regole che sembrano dogmi. Subtracting the calcium theme, it gives a point of view of “regole”, the first laughter of the year ’70 dell’800. Sono stati introdotti nel tempo, i cartellini, il fuorigioco, la goal-line technology, il VAR e così via discorrendo. Sarebbe simply anachronistic I will think of living and I will follow a part as if it were oltre cento anni fa, ad esempio, senza i cartellini o il fuorigioco eppure ognuna di queste “innovazioni” non è stata accolta inizialmente di buon occhio. In addition to sports, not only calcium, it is davanti alla sua sfida più grande, adeguare le regole di “sè stesso”. Yo decision maker Hanno il compito di guidare questo processo e di farsi strada tra lo scetticismo.

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Libri – Paolo Carito traces the guideline of the future: to the via il mercato dell’enter(sport)ainment – Sporteconomy


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