Aie e Amazon insieme per valorizzare opportunità eCommerce – Libri

(ANSA) – ROME, APR 19 – L’Associazione Italiana Editori e Amazon si uniscono per cogliere le opportunità dell’eCommerce.

Start on April 26 with the free training course to offer editors and digital marketing tools and enjoy the best eCommerce opportunities offered by Amazon.

From April to September, through four points online, the editors associated with Aie may continue to dedicate modules to all metadata utilization, the tools offered by Amazon to increase the visibility of products, and a webinar to approfondire the world of eBooks and audio books. Inoltre, within the scope of the “Accelerate with Amazon” program and in collaboration with Mip Politecnico di Milano, gli publishers could receive a specific training on digital marketing strategy.

Second i dati dell’Ufficio studi Aie, pur rimanendo le librerie fisiche el principale canale di aquisto dei libri a stampa – ricoprono infatti nel 2021 il 51,5% di quote de mercato – più di un libro su due en Italia si nelle librerie fisiche, gli acquisti atraverso le librerie online continous to grow.

Not only, at the same time, the value of the market for audio books and eBooks has increased, and first passed from 17.5 million euros (value of the abbonamenti) to 24, an increase of 37%, and the eBook has already reached 86 million euros. euro.

“Training is a fundamental element of the activity of our Association – according to Aie’s director, Fabio Del Giudice -. A healthy publishing industry capable of generating wealth and providing an added value to the Country passes by innanzitutto dalla professionalità and competence of donne e uomini che lavorano nelle case editori, capaci di cogliere le opportunità offerte dalle tecnologie.Com Aie we feel we dovere to participate in the raggiungimento di this obiettivo: questa collaborazione, que si inscrive en un corso già avviato con altre realtà, aggiunge in questo sense a new tassello alla formazione a 360 degrees degli editori”.

“The online channel allows the editors of all dimensions to offer all the selection, in all formats, to all and lettori and the literature of Italy and not only. The sharing of knowledge and competence relative to the management of the eCommerce channel, as For example, the use of tools for visibility through digital marketing and offer management, consent to the editors to respond to the growing demand for consumers, always open to multi-channel acquisition experiences and always curious about other experiences reading, come gli eBook e gli audiolibri” says Federico Bernardini, Country Manager Amazon Books for Italy, Spain and France.

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