La notte bianca di Davines per l’arrivo della sua community di clients da tutto il mondo

Davines is soon to host Parma from June 4 to 7, its community of clients all over the world. For this occasion, Saturday 4th of June, a diffused and immersive event sponsored by the azienda will set life in a fun spot in the historic center. Istallazioni artistiche, musica e aperture straordinarie di musei, palazzi storici e negozi sono foresees thanks to the support of the Comune di Parma. For the occasion an exclusive Davines pop up store inspired by “Bellezza Sostenibile” will open in Borgo Giacomo Tommasini. The event will continue serata, una notte bianca, with a concert and performance of video art.

Davines, azienda B Corp dedicated to the creation of products for curing hair, presents “WWHT OFF”, an event held with the support of the Municipality of Parma next Saturday June 4.

There will be a susseguirsi of activities that will start in the fine pomeriggio a late sera, a true and own notte bianca. Dopo due anni of pandemic, Davines vuole will give alla sua città an occasione di festa e convivialità, with this purpose the historical center will come alive with free cultural activities open to the public with musical performance, chiese and palazzi storici and private only chiusi al public saranno riaperti per l’occasione e ospiteranno installazioni artistiche e performance musicali.
With so much activity, the extraordinary opening of the Davines Temporary Store in Borgo Giacomo Tommasini for the weekend of Saturday and Sunday. All’internal to the business it will be possible to get in touch with the sustainability program and the brand’s initiative. For this exclusive opening you will see a gift to all the people who have a limited edition product.

Don’t miss out, the show “The House of The Farmer” by the artist Mike Nelson is hosted inside the Palazzo dell’Agricoltore, a show that precedes the building’s renovation and its transformation into a B Corp hotel thanks to the Gruppo’s intervention Davines and the Chiesi Group.
It will be starting at 9:30 p.m., the historical center will cheer up thanks to the concerto dei Symphoniacs, a group of giovani talents from diverse parts of the world who will entertain and present with a fusion of classical music and electronics. In chiusura, a performance of video art by the Spanish artist Javier Riera met in dialogue geometry and nature to fascinate and present that I admire with the naso all’insù gli alberi of the historical center I learn life.

The WWHT OFF event will be the opening ceremony of the most important international event for Davines dedicated to its clients: the “World Wide Hair Tour 2022” will dove più di tremila hairstylist si riuniranno alle Fiere di Parma – next door to Davines Village – for a three days of hair show, from 5 to 7 june.
Per più informazioni sull’evento WWHT OFF: https://it.davines.com/wwhtoff
Event held by Davines in collaboration with the Parma Community, Ascom Parma, CNA Associazione Provinciale di Parma, Confartigianato Imprese Parma and Confesercenti Parma.

MAGGIORI DETTAGLI SU ATTIVITA’ CULTURALI E ORARI DI OPENING
DAVINES TEMPORARY STORE

Borgo Giacomo Tommasini 9C
Hours Saturday June 4 10:00 – 13:00 and 15:00 – 00:00
Sunday hours 5 June 10:00 – 13:00 and 15:00 – 19:00
A temporary store, with extraordinary opening Saturday 4 and Sunday 5 Giugno, provides a full immersion in the Davines brand. I suoi prodotti, sua visione de sostenibilità e beauty prendono vita, entering the space at full disposal of the city.

MOSTRA D’ARTE “THE HOUSE OF THE FARMER”
Palazzo dell’Agricoltore, Piazzale Barezzi 3
The exhibition of the artist Mike Nelson in the care of Didi Bozzini occupies the 5 floors of the palazzo agli albori in a restyling process that will lead to the transformation of the structure into a “Regenerative Hotel”, which will truly fly over the city and the territory. The palazzo was the headquarters of the corporation that established the organ of the direction of the agricultural activity under the government of the fascist regime ritrova oggi, thank all’operato monumentale dell’artista, il dialogue con gli elementi naturali: alberi, rami, attrezzi agricoli.

PHARMACOPEA – I LUOGHI
Progetto ideato dal Gruppo Davines with the Gruppo Chiesi per Parma Capitale della Cultura, alla riscoperta dei luoghi detentori della storia della pharmacy e della cosmeceutica di Parma.
Orto Botanico dell’Università di Parma – Artètipi Installation
Via Farini, 90
15:00 – 19:00

San Filippo Neri Pharmacy
Vicolo S. Tiburzio, 5 – Hours 3:00 p.m. – 9:00 p.m.
A little-known place but one of great fascination, the Antica Farmacia San Filippo Neri, is a galenic laboratory that, forse own perche, remains fine on the margins of the visiting circuit, if it is preserved intact in the original structure of 1789. A symbol of a story as much significant as anchor troppo little note alla città in cui if può ripercorrere lo sviluppo della pharmaceutica dal XVII al XX secolo.

Florilegium – Installation of art
Oratorio di San Tiburzio – Borgo Palmia, 6 A – Hours 3:00 p.m. – 9:00 p.m.
An immersive flower waterfall ad opera by the English artist Rebecca Louise Law.

STRAORDINARY OPENING
Oratory Chiesa di Sant’Alessandro – Artètipi Installation
Piazzale Antonio Barezzi, 1 – Hours 3:00 p.m. – 8:30 p.m.
Palazzo Ferrari Pelati – Artètipi Installation
Via Conservatorio, 2 – Schedule 15:00 – 20:30
Church of Sant’Uldarico
Borgo Feline 6 – Schedule 15:00 – 21:00
Palazzo Boselli – Musical accompaniment
Strada XXII Luglio 31A – Hours 15:00 – 21:00
Church of San Marcellino – Istallazione “Shipwreck with Spettatore”
Str. Collegio dei Nobili – Hours 15:00 – 20:00
Piazzale Francesco Borri – Parma Lindy Hoppers Dance
Schedule 18:00 – 19:30
Spazi Quadrilegium
Schedule 15:00 – 21:00
Rassegna d’arte contemporanea nata da: Simona Manfredi, Giulio Belletti, Maura Ferrari and Marina Burani. Mostre, events, presentations, performance with the scope of far scoprire angoli sconosciuti della città in palazzi e giardini privati.
Studio Giovanna Scapinelli, Borgo Feline 31
Galleria Alphacentauri di Marina Burani, Borgo Felino, 46
Spazio Manfredi di Simona Manfredi, Borgo Riccio da Parma, 19
Maura Ferrari Interior Design, Borgo Giacomo Tommasini, 37
BLL di Giulio Belletti, Borgo Claudio Merulo, 1

CONCERTO DEI SYMPHONIACS
In the heart of the city – Schedule 21:30 – 22:30
Gli artisti:
Johannes Fleischmann (violin), Vienna
Konstantin Manaev (cello), Mosca
Colin Stokes (cello), New York
Oscar Micaelsson (piano), Copenhagen
Christian Kim (violin), Seoul
Tom Suha (violin), Budapest
Andy Leomar (synth and live electronics), Berlin
Il gruppo elettro-classico internazionale SYMPHONIACS rifiuta di essere classificato. With its futuristic mix riunisce due generi that at first glance could sow an improbable copy, but with the help of the visionary sound of the project, a secular tradition comes risvegliata and harmonized melody hot dance.

VIDEO ART “A GEOMETRIC GLOW” by JAVIER RIERA
In the heart of the city – Hours 22:30 – 23:30
Born in Avilés, in Spain, he has studied Belle Arti in Salamanca. His work is now in the most important contemporary museums in Spain: the Museo del Centro Nazionale d’Arte Reina Sofía, the Centro Niemeyer, the MUSAC di León and the Centro d’Arte Galego di Santiago de Compostela.
Il lavoro di Javier Riera if he bases his projection on geometric lighting that comes directly from his vegetation and landscape. Il rapporto tra geometria e natura in quest’opera acquires a meditative character, invoking a coexistence across the public and the suggestive potenza della modifizione del paesaggio di cui he è testimone. Riera intends geometry as a natural language preceding the matter, capable of stabilizing with this kind of soft and rivelatrice laughter.

Il Gruppo Davines
Davines SpA is an Italian group based in Parma, which operates in the sector of professional cosmetics. L’azienda, fondata dalla famiglia Bollati in 1983, was born as a research laboratory specializing in the production of products for health and skin care, for piccole realtà and for cosmetic aziende of international fame. Il marchio Davines was born in 1993, connected to the professional market of the cura dei capelli. Nel 1996 è stato created il marchio [comfort zone ], for the professional market of the skin care (spa, terme e saloni di beauty). All the formulation and production processes have been carried out in Parma, the Gruppo’s press and laboratory.
In between and we are specializing in the creation of high-quality sustainable products, fondati is an artistic and scientifically designed approach using the most advanced cosmetic technology. I prodotti e i progetti sono realizzati with a meticulous attention to details. An international vocation, Italian production excellence, attention to quality and respect for people and the environment are just some of the distinctive elements of the business.
Oggi il Gruppo Davines is present in over 90 countries: other headquarters in Parma, has subsidiaries in New York, London, Parigi, Città del Messico, Deventer (Paesi Bassi) and Hong Kong. In 2016, he obtained the B Corp certification, which distinguishes him from the organization impegnated in the creation of a positive impact for the person, the environment and the community. In 2019, it has modified its own statute to divent a Società Benefit, in order to pursue the finality of the common benefit, other additional economic benefits for the aziendali.
www.davinesgroup.com, www.davines.com, it.comfortzoneskin.com

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La notte bianca di Davines per l’arrivo della sua community di clients da tutto il mondo


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